Tuesday, March 31, 2009

Delta to Unveil New Northwest Looks

Delta just announced that it will be unveiling its new brand identity for Northwest flights, including signage, uniforms and inflight food, at Detroit Metro Airport and other NWA hubs in Memphis and Minneapolis this week. 

All Northwest signs will be replaced with the Delta logo, Northwest planes will be repainted to mimic Delta's look and feel, and all Northwest staff will be donning their new red and blue Delta uniforms. 

The final steps of the acquisition, including the merger of the NWA and Delta reservation systems are expected to be completed in late 2010. 

Delta and Northwest finalized the $2.8 billion merger in October 2008. Northwest continues to be the largest carrier at DTW, with more than 500 daily flights. 

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